Do you believe done is better than perfect?
So do I. That's the principle behind my work as a product designer: delivering practical, strategic, and visually consistent solutions, even under pressure, tight deadlines, or unclear briefs.
Over the past 10 years, I've worked across advertising agencies, streaming platforms, and nonprofit organizations. I started in graphic design and branding, moved through communication, and today I design digital products, a path that gave me something rare in product design: visual repertoire, brand sensibility, and a strong grip on storytelling.
That background is what shapes my approach to product today: thinking experience, interface, and systems without losing sight of people, narrative, and visual impact.
+60
+10
Years of experience
Happy clients
A product designer with a graphic designer's eye.
Before designing products, I designed brands, campaigns, and identities. That foundation still shapes everything I do — in every flow, every interface, every hierarchy decision. The work below is part of the path that continues to shape how I see design today.
Beyond the portfolio
DISC Profile
My profile combines stability, empathy, and process orientation. In practice, that means I'm someone who:
Stays organized and consistent
Performs well under pressure without losing balance
Values collaboration and shared ownership
Phlegmatic
Naturally calm, observant, and diplomatic. I'm a good listener, able to read complex contexts and make thoughtful decisions, qualities that serve me well in product discovery and stakeholder alignment.
Archetype
My work is guided by the combination of Sage and Caregiver:
The Sage shows up in my pursuit of clarity, structure, and the strategic reasoning behind every design decision.
The Caregiver emerges in the delivery: I want people to feel understood and supported by the products I help build.
Empathetic communication: I speak clearly and listen attentively
Analytical and systemic thinking: I connect the big picture without losing the details.
Leadership through active listening: I collaborate to build, not to impose.
Adaptability: I've worked with teams across diverse cultures and contexts.
Visual organization: I turn ideas and information into functional design.
Soft Skills
On-page and technical SEO (keyword research, Core Web Vitals, semantic HTML)
Design systems and component libraries
Interface design and prototyping with Figma and Adobe Creative Suite
Web accessibility following WCAG guidelines